What are Facebook's new features for influencers?

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Facebook is known for being one of the most important social networks in the world. It has thousands of profiles that interact with each other on a daily basis and wander around the network looking for new stimuli that surprise them. With this platform, the influencer phenomenon has emerged .

Until now, it did not have a great media reach for them. A situation that has been resolved thanks to its new improvements aimed at increasing its audiences and enhancing its commercial appeal.

Keep reading because today we're going to tell you all the new features that Facebook has incorporated for influencers.

Facebook influencers news
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Creating collaborative stories: " Facebook Stories "
Collaborative stories , intended exclusively for events france number data and festivals, are intended for different influencers to interact together by sharing their experience at a particular festival or event. The goal behind this improvement is to increase views from the community of influencers and show users different points of view regarding the event.

This is a strategy that, in addition to promoting the use of the platform as a means of communication for influencers on Facebook , aims to increase visits and interactions from its own users.



New ways to interact with influencers
This is one of the most striking improvements from the user's point of view, as they will be able to communicate with brands and influencers through a sticker , it's that simple. The sticker, shaped like a camera, connects directly to both profiles so that interaction can be established and thus increase two-way communication.

In addition, brands, if they wish, can share the responses they have received from users to generate more views and interactions with the social network community.



Products can now be labeled
This is another of Facebook's new features that was a necessary function that has already been seen on other platforms and that aims to improve brands' investment in the social network. Products can now be tagged to achieve an increase in direct purchases through Facebook.

If a user is interested in purchasing a product, they simply have to select it from the image and they will be able to find out the price and where to buy it. This is an efficient way to encourage investment from the main ecommerce companies and startups in the sector.