What would I do first?

sumaiyakhatun26 · Post by **sumaiyakhatun26** » Thu Jan 30, 2025 6:42 am

Why?

Because he realizes that if he doesn't generate these sales as soon as possible, he won't make any money. And from my point of view, this encourages (colloquially speaking) "crooked" actions, the goal of which is to assume that "after us, even a flood".

Let's assume I'm taking action with an online store and my task is to increase sales using a performance-based model.

I would pump the vast majority of my budget solely into remarketing , portugal rcs data because in social media this type of campaign sells the best the first time.

The problem is that if I focus only on conversion campaigns and only on remarketing campaigns , I will very quickly saturate the bottom of the sales funnel and I will not be delivering consistent traffic to the top of the funnel that will only convert in 3 months or maybe more.

And well, I would do it if I was focused on long-term, effective cooperation. But if I have to show as soon as possible that my work is actually paying off, then I won't look at what will happen in a quarter. What matters is that I earn money here and now.

Therefore, cooperation with an agency that will be billed for results makes us think in the short term, not even in the quarter - which is criticized by people who deal with marketing seriously - but in the perspective of the next month, in order to grab the biggest possible piece of the pie for ourselves.

For this reason, if you want to settle with an agency for the effect, you will quickly notice that even if the agency advertises itself as offering such a model, it very carefully selects the projects it will promote. And not everyone will be able to settle in this form, because agencies are perfectly aware of the points I have just discussed.

So I assure you that performance-based billing is not the default billing method for every project in this agency. In fact, it will only apply to a select few. But look how nicely it works in promotion, right? And how nicely it fills the agency's top of the funnel in this case.