Google Ads Automation and Niche Products

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The difference is that the convinced are those people who are looking for something themselves. In the sense, if you are looking for a house and you enter a house in Toruń, I want to buy, for how much, then you don't need to be convinced. There is little marketing here, it is simply a beauty contest. Who has a better offer and a number of decision criteria, purely sales criteria, which someone will be guided by when buying. However, the key and the biggest challenge is always convincing the unconvinced. Someone who would not even think about having, we are back to the starting point of the campaign, a house for the price of an apartment.

And I'm saying this because none of the algorithms would currently carry out russia rcs data this conceptual framework because it would state that such an ad is not well optimized. Google was shouting at us that we should change our keywords or change our ad texts.


Another example, an example from the B2B industry. I once had the opportunity to run a campaign for such a very niche solution, which is LMS software, Learning Management System, a knowledge management system in an organization, in simple terms an internal platform with online courses for companies. And another quite similar product in the context of gamification, still other trendy corporate activities. It is not entirely important. In any case, a complicated, technological product.