Local advertising on Facebook – a kilometer around any location!

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Facebook is not just a tool for large businesses. Local businesses can also find many solutions here. Today I will show you another dimension of advertising, which is local advertising on Facebook. It is very precise targeting for a kilometer around any place on the planet.

When creating an ad on Facebook, in the location settings you select the country, region (e.g. province), city or – in the case of larger centers – districts.

However, few people know that you can also target ads to specific buildings or streets. Well, maybe not just to them – a kilometer around them.

I don't know about you, but for me it's precise enough!

In the article you will read about:

Local advertising on Facebook one kilometer around any location – uae rcs data how to prepare it?
Local advertising on Facebook – how to do it well?
How to place a Facebook ad a mile around any location on the planet?
Local advertising on Facebook one kilometer around any location – how to prepare it?
If you run a local business (a local store, a gym, a car wash), the type of business that people generally choose because of its location, then the advantages of this type of solution are obvious.

Should larger businesses consider using this option? In my opinion, absolutely. Here are a few examples from my own experience when I set up ads based on precise location.

In the case of the data processing center, agricultural machinery and several other B2B companies, we prepared a list of industry conferences and then, on the days they were held, we ran an ad a kilometer around the place where the event was held – for example, a trade fair center. Each time, we prepared dedicated graphics, copy and, in some cases, an offer for participants.

In the case of one of the top Polish universities, for which I was responsible for the campaign, one of the creations was set to all schools in the selected region (a kilometer around them). Of course, the age of the recipients is 17-18 years old, and the copy referred to the fact that it is time to consider choosing studies.

For a nationwide network of diet clinics, we ran a campaign that displayed dedicated creations to gym goers . First, we selected such facilities, and then, to women and men present a kilometer around them, we displayed offers such as “Building mass/losing weight requires a good diet.” You get the idea.