This approach is particularly suitable if you do not yet have a comprehensive content platform and are just starting to build your content (marketing) strategy.
The small content audit takes place after the knowledge audit . After the latter, it is easier to assess the existing content for further use. In addition, content has already been created during the knowledge audit, for example in the form of descriptions. Existing content has been examined for the knowledge it contains. This can and should be included in the content audit.
Which tool is right for your team?
Here too, please choose a form of development and documentation that works best for your team. A brainstorming phase is not necessary here. The simplest form that I know is the three-folder system plus a correspondingly set up table. Given the modern digital possibilities, this is certainly not the most elegant approach. If the company has a collaboration tool viber data that everyone involved uses and is familiar with, please make use of its specific features!
But in my experience, this is the lowest hurdle to get started, especially for beginners. As soon as you are working on it with several people, both the folders and the table should be available for everyone involved to work on together.
Step 1: Gathering
Collect all content, content pieces, texts, images and other multimedia content in which you expect specialist knowledge for the content marketing strategy or which serves to represent or illustrate this. The following do not belong in this collection: marketing and communication concepts and purely organizational information. Things like social media guidelines, mission statements and other documents do not belong here either - unless this information happens to be part of your (consulting) services.