A usability test shows website operators or product developers both positive and negative aspects regarding user-friendliness. In addition, suggestions for solutions to the critical points are made. After a test, the test leader discusses their specific experiences with the participants. The focus is on the individual usability problems and potential solutions for them.
Usability experts systematically evaluate the results based on the usability metrics and tasks previously established. The findings of these evaluations are summarized in writing in a report. To visualize the test results, video and audio recordings, quotes from the testers, heat maps of gaze paths, etc. can be included in the reports.
Concrete recommendations and design templates are then given to improve the user-friendliness of a website or product.
Conclusion
Usability plays a central role in the success of websites, online shops, applications or products. This is particularly evident in e-commerce. Only those users who successfully complete an order process generate dominican republic mobile numbers list sales. This requires a clear and intuitive user interface. Aesthetics are also extremely important in this context.
The more hurdles a user faces during the purchasing process, the more likely they are to turn away disappointed and frustrated - the abandonment rate increases, sales decrease. "Don't make the user think" is an approach by Steve Krug (UX expert and author) that summarizes exactly this problem briefly and precisely.
Excellent usability increases sales and profits
If usability is continuously critically examined and improved using appropriate usability tests, from the idea of the website or product through its development to ongoing operation, this has a noticeably positive impact on success.
Users appreciate good usability. An excellent user experience can not only increase sales and profits, increase productivity and reduce costs, but also set you apart from competitors. Good SEO advice always takes the usability of your website into account.