Then he will not buy a product, order a service or register for an event, but will simply close the site.
Poor work of call center specialists. We are talking about situations when a person calls to place an order, but the company's employees cannot bring him to the end of the sales funnel.
External reasons for the decrease in CR:
More favorable offers from competitors, for example, low prices on similar products.
Seasonal dynamics of demand. Thus, in spring and summer the demand for fur coats is lower than in winter, and trips abroad are more often bought in the warm season.
Changes in demand throughout the month. People tend to have more money in the middle or end of the month when they receive their salary or advance.
Economic situation. Let's say, a reduction in the population's income, a desire to save money due to the unstable situation in the country.
All of the above reasons need to be addressed.
Cost per click (CPC)
CPC shows how much one click on an ad costs. The metric value is used to evaluate how much money is spent on advertising, as well as its results.
The price per click is not a constant indicator. It is determined during the auction. And based on the CPC, the total advertising costs are determined.
There is no standard price per click. Everything uk telegram data depends on the company's line of work, the level of competition during the auction, the content of the ad, etc.
Where to watch?
CPC in Google Ads is in reports on campaigns, keywords, ads and ad groups. In Yandex Direct, this indicator is available in reports on campaigns, ads, ad groups and keywords.
What does it affect?
CPC affects the ad placement on the page and the amount of traffic it attracts. By changing the maximum cost per click, you can adjust the traffic. For example, if few visitors come to your site from an ad or the traffic is zero, then increase the cost per click and view the statistics.
You can find out the cost per click in Yandex Direct in the "Statistics" section via the "Report Wizard". In the statistics window, you need to specify the account for which you need a report, and then specify the time period for analysis. In order for the cost per click to appear in the table, you need to check the box next to the "Average cost per click (rubles)" metric, then scroll down the page and click on the yellow button labeled "Show".
You can read about how to find out the value of the indicator in Google AdsHere.
Cost per action (CPA)