Nikki Lam, Senior Director, SEO at Neil Patel Digital
Will Francis, DMI Lecturer and host of the DMI Podcast
Pump up your digital marketing knowledge in 20 whatsapp russian number 24
Stay relevant and curious in 2024. Boost your knowledge and skills to kickstart or advance your career with DMI’s industry-aligned and certified Professional Diploma in Digital Marketing. The course explores digital marketing fundamentals, social media marketing, SEO, analytics, AI, PPC, email marketing, and much more. Get started today!Staying ahead of the competition is a highly effective way to grow your business. It involves knowing the ins and outs of your competitors to identify ways you can outperform them to engage and influence customers.
A digital competitive analysis is a key part of your digital marketing strategy. It helps you understand the digital strategies of your competitors so you can leverage your strengths and minimize your weaknesses to build and grow. Plus, you don’t need expensive third parties to help you do it, everything can be done in-house if you know how. And with the ever-developing world of tools for AI in digital marketing, you can make the process even
more efficient than before.
So let’s look at how you can analyze a competitor so that you can use the USPs of your business to gain that all-important edge. In this blog, we will cover
What is a Competitive Analysis in Digital Marketing
Why you should do a Competitive Analysis
What does a Competitive Analysis include