’ve designed a multitude of websites for clients and currently run a few for myself. My main website is Market Maven , where I share ideas to help small and medium-sized businesses that want to succeed in digital marketing. Each website has its own personality because the product and market are different. For example, on Market Maven, the tone is friendly but authoritative, with several external authority links within my content and a focus on marketing concepts to show I’ve done my homework. A website for a client offering dog walking services focuses much more on local events of interest to pet owners and pictures of pet clients rather than sounding slightly academic.
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Success in website design depends on understanding your brand and presenting that brand in a way that is favorable to your target market. Once you have that clear, you can choose a theme and design your website.
2. Design your website
As you can see from the image shared above, you need to determine the architecture for your website. Sometimes, small businesses opt for a single-page website, which I think is a mistake. If you don’t believe me, just Google it – almost all SEO companies agree.
From a user experience perspective, a single page severely limits the amount of information offered to visitors and makes it difficult to navigate the website effectively. Website builders like Wix and Squarespace often promote single-page websites since they require less storage space. But don't get me started on the dangers inherent in website builders or we'll be here all day.
Different pages on your website require a different layout. For example, your homepage might look something like this: