Example of monitoring a local business with Location Tracking

[shaownhasan]

Add Keywords > Sandbox: Insert keywords here (we can also import them via external files like GA, SEMrush, Excel) to track them. In this case we have inserted the keywords: "women's clothing", "children's clothing", "girls' clothing", "men's clothing". Click on "Add to project" to insert the keywords to the project (we can always add new ones later).
We check the " Send me weekly updates " box so that we receive weekly updates on the monitoring activity and click on " Start Tracking " to start everything. It will usually take at least 1 hour before we receive local keyword data such as the position achieved, the estimated cpc and the search volume.
One of the interesting features of SEMrush for Local Seo is the comparison boost your business with our doctor database with cities. The setup is very simple because by going to "Device & Location" of the project I can add a maximum of 10 locations.

Add City for Local SEO
I can also take the same set of keywords that I used in this case on Milan in order to have the same local presence.


Define location (country, region, city) in Location Tracking
Kws Local Set
Finally, add competitors to the dashboard so that I am always aware of how my positioning can be improved or compromised.
By going to Device & Location you can observe the comparison with the set locations (e.g. Milan and Rome) and see that some keywords have different positioning, also in relation to the different search volume of the keywords.