To use and integrate these new technologies

[shaownhasan]

"There have been many Google updates and changes to Facebook and Instagram algorithms in 2017: Stories have taken hold, the world of apps has experienced a crisis, replaced by concepts such as mobile first and AI first that will dominate this 2018 that is about to begin. Digital marketing in the new year will evolve towards increasingly personalized marketing, which will make real-time service and assistance to the potential customer its main strength. I'm thinking of the growing spread of chatbots and virtual assistants , which can now be integrated at a negligible cost on all company websites and landing pages, thanks to solutions within everyone's reach.

Artificial intelligence will allow the visitor and potential customer to find purchase shareholder database immediate answers to their needs, with the result for the business of increasing turnover and online conversions.

There will be a need for expert figures and so, after the rise of the SEO specialist, the Social Media Specialist and the SEM Specialist, opportunities will open up in the immediate future for the AI ​​specialist.

What will happen on the social side? The editorial plan is now dead to make way for direct interaction with fans and followers: the new social media specialist will have to have the skills to respond and publish content in real time and companies that create software for planning and programming social content will have to increasingly take this into account. What awaits us will therefore be a year full of news, news that will force all of us, even more, to constantly update ourselves to offer the best services to our customers".

What change would you like to see in 2018? Is there anything you wish for your industry?


"As a Social Media Specialist and Web Copywriter, I expect these two sectors to experience an evolution towards greater personalization of content . For 2018, the secret to success will no longer be speaking to everyone with a single post on Facebook, Twitter, LinkedIn or with a single text designed to be suitable for any user. In an increasingly crowded world of advertising messages, it will become essential to be able to create more content and distribute it individually to visitors to the site, landing page, company page on social media: important in this area are the recent innovations introduced by WhatsApp and Facebook Messenger, which want to put one-to-one and personalized communication with the visitor at the center.