Nausea of ​​text

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Also, do not forget about such a characteristic as text nausea. This is the accepted name for the repetition of words in the material. High nausea means that one word or a combination with it occurs in the text too often. It harms promotion.

The following types of nausea are distinguished:

Classic: the square root of the number of repetitions of one word. So, if a lexeme is used in a text ten times, then its classic nausea is three. The permissible limit is seven.

Academic: the ratio of the number of repetitions of realtor email list a word to the total volume of lexemes in the text, expressed as a percentage. Limit – 3–5%.

Don't be alarmed by the high nausea rates after running the text through Advego. Come up with synonyms or just get rid of repetitions.

Keywords
SEO copywriting involves close work with keywords. They are usually selected and provided by the optimizer. It is necessary to add these words and phrases to the article so that the site reaches the top of search engines. Semantics are needed for this purpose.

Keywords

When compiling a technical task (TT) for a copywriter, do not forget to attach a list of key phrases and technical requirements for the text formatting (the presence of the H1 title, lists, subheadings, the number of keyword occurrences, wishes for the structure). You can specify the maximum number of repetitions of words from current queries, the priority of each of them, and options for their use. In turn, the author is advised to clarify these points if they are not in the TT: this will affect not only the result, but also the effectiveness of cooperation with the customer, communication with him.

There are several types of keywords included in the text:

Direct. A word or several words must be written into the text exactly as they are given in the technical specifications. An example from SEO copywriting practice: the keyword is “Buy Samsung” . If you reformulate it into “Buy Samsung” , it will be incorrect. But not all queries can be organically included in the text. Often, a user types something like “Iron doors price” into a search engine. You can play with this keyword using punctuation marks: “...iron doors: their price…”, “...iron doors. Price…” , etc.

Morphological. Key phrases can be declined to achieve readability and organically fit them into the text. For example, if we need to use the query "Air conditioner repair" , it is permissible to reformulate it into "We repair air conditioners" .

Diluted. You can insert prepositions between words. For example, if the key phrase is "Buy car seats price" , you can make a completely meaningful sentence with it: "In our showroom you can buy car seats at a price of... "

The opposite. It is allowed to change the order of words in the query. For example, "Buy LG TV" - "Buy LG TV" .

In some cases, it is necessary to use all types of keywords, about which the optimizer notifies the author. For example, four exact types, two morphological and two diluted are required. According to the rules of SEO copywriting, all these keys should be evenly distributed throughout the article - so that there is at least one paragraph between them, and preferably several. The more accurate and competent the distribution, the better the site's position in the search results for them.

Customers may also put forward other requirements for materials ordered from copywriters: text volume, entry type, uniqueness, style, structure and design. That is why it is so important to carefully read the technical specifications in SEO copywriting.