How to achieve multiple growth in traffic and sales from your website?

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Favicons. The presence of small icons along with the title is typical only for Yandex. The more creativity you show when creating it, the more users will remember it. You can also use the company logo.

Accelerated Mobile Pages (AMP). This refers to websites that are adapted for mobile devices. People increasingly use smartphones to work in the search engine, so it is important that the pages load quickly and without errors.

If you use images and want them to be displayed in the image section, choose unique ones. Be sure to fill in the description, Alt and Title tags , and specify a file name that matches user queries.

If you own a news portal and publish only unique posts, then you should study the rules for adding a web resource. You can do this after registering with Google.News or by reading the help with contacts in Yandex and leaving a request for cooperation.

If you want information about your company to appear in the knowledge graph, create a page on Wikipedia. We recommend using Schema.org semantic data markup so that search engines can better understand the data provided on your site. It is important that the authenticity of the page is confirmed by the social network administration.

Registration in Google My Business and a correctly filled description of your product will help you get into the local knowledge graph. It is necessary to select a category, indicate correct contact information, provide high-quality photos and images and post positive reviews. The same procedure will be required to get into the Plus Map list restaurants email list of this system. It is important not to forget to indicate the location of your company on the Google map.

So, today SERP is a high-quality optimized page, convenient for users, an effective tool for promoting the website of your company for business owners.

Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:

I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
Download template
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How to Get into SERP with SEO
A search engine is nothing more than a source of attracting users with ready demand.

You can increase your traffic through search engines by using one of the suggested methods:

SEO of the site, which opens up the opportunity to reach the top in organic search results;

investing in contextual advertising.

According to statistics, users most often look for an answer to their query on the first and second pages of search results, and only a few go further. This is the primary reason why you need to promote your site.

SEO is a set of optimization activities designed for the long term. In other words, the result of their implementation cannot be seen immediately, but only after several weeks or even months. What is included in the set of optimization actions?