Your own homepage, several social channels, additional entries in industry directories - nothing is more dangerous than inconsistent data maintenance. What sounds banal can become a major nuisance for customers: different telephone numbers, addresses or opening times lead to confusion and thus to the loss of potential customers.
Therefore, check every few weeks on all platforms whether the data is still up to date and correct it if necessary.
6. Control your success
“Always be critical” is how this last paragraph could also read. Don’t trust any marketing channel you can’t measure.
Google Analytics is a worthwhile way to measure your website. The functions are very extensive, after a short period of getting used to it, it is intuitive to use and you get Google Analytics for free. If you are finland mobile numbers list worried about a lack of data protection, we can reassure you at this point and refer you to our blog article on data protection with Google Analytics. So much in advance: It is fully compliant with all German and international laws and is easy to implement.
With Google Analytics, you can not only measure how many potential customers visit your website, you can also see which pages they visit and in what order, where they come from (directly, from Google or Facebook, from advertising campaigns...) and also which external links they use to leave the site.
This has two advantages: On the one hand, you can measure the success of your channels (social media & advertising). And with configured conversion tracking, you can also see which channel is responsible for which requests. At the same time, you can also see which content is in demand on your website and can plan further content based on this.