"How to Calculate Conversion: 3 Proven Options"

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Link factors
How important are links in SEO promotion in Yandex? Experts still argue on this topic. But there are two indisputable patterns:

It is impossible to get to the top of Google without a good link mass, but it is possible to get to the top of Yandex;

Quality links affect the ranking of a site in any search engine.

From this it is easy to conclude that apparel company database working on increasing the link mass rating is important in any case. The only subtlety is that in the case of Yandex, you have a chance to get to the top without it.

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Services in the search results
In the Yandex search space, you can find a large number of different free services that are used for promotion. Links to these resources are located above the search bar. If you promote your project in each of them, you can expect to receive more than one line in the search results.

Services in Yandex search results

Here are the main Yandex services from the search results ─ you've probably heard of them:

Yandex.Market is a product aggregator (paid);

Yandex.Zen is a recommendation platform with user content, which can become a platform for a company blog;

Yandex.Q is a service for asking questions and receiving answers, including on behalf of brands and company experts;

Yandex.Collections is a gallery of collections from various sites;

Yandex.Images - collects images, placing a link to the resource from which they were obtained at the bottom;

Yandex.Video is an aggregator of videos from various sites;

Yandex.Services is a collection of services from which the user can go to the required resource.


Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Website trust and usability for SEO promotion in Yandex
After the Vega update was implemented, Yandex search algorithms began to evaluate the quality of resources according to the EAT criteria (expertise, authority, reliability).

Here are some tips from experts that will help you improve the indexing of your project in Yandex:

Fill your site pages with exclusive industry research and publish up-to-date recommendations from professionals.

Engage experts in your topic to write quality texts, and include the authors' names.

Please only cite authoritative sources of information.

Visually confirm your qualifications by posting certificates, diplomas, and licenses on your website.

Website trust

Place your contact information (indicate at least one landline phone number and the organization's address). This will increase the trust of site visitors.

Don't forget about reviews. Yandex offers users to leave them on its services (such reviews can be seen directly on the search results page).

Respond to your customers' reviews. You can do this directly from Yandex.Webmaster - in this case, the response will receive official status.

Collaborate with other resources whose topics intersect with yours. Write texts for them and leave comments.