How does the age of a site affect search rankings?

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SEO specialists and webmasters often discuss on various Internet forums the importance of such a factor in the development and promotion of a website as its age. Usually, they mean the age of the domain. But the fact is that the date of registration of a resource does not always accurately reflect the duration of its existence. From this article, you will learn how to find out the exact age of a website and which services are best to use for this.

Search engines do not trust young resources, and this is quite logical. Sites that have existed for a long time, are constantly developing and regularly adding new information, seem clearly good to them. Of course, projects that have appeared recently can also be useful. However, there is a high probability that they will turn out to business opportunity seekers email list be just dummies and will stop developing in a few months. If search engines begin to rank such web sites highly, then users will receive low-quality information.

To avoid this, search engines prefer to wait a little and watch young projects.

Of course, a new resource can appear in search results for low-competition and low-frequency queries. However, despite all the efforts of promotion specialists, it will not cope with more complex queries. After all, before recommending a project to users, the search engine must make sure that it is actively developing.

There were cases when developers did not work on their projects on purpose, did not promote them and abandoned them, and they suddenly took leading positions in search results for many different keys. This can only be explained by the increase in the age of the site. Thus, thanks to the disappearance of the negative factor that pulled the web site down, it reaches better positions.

In other situations, resources that had a good position in the search results but stopped developing gradually moved down. It turns out that search engines also constantly evaluate the appearance of new links, the frequency of information updates, etc. And you can even find out about the termination of the project's development using automated algorithms.

It is impossible to name the exact period after which the age factor ceases to have a negative impact on the promotion of a web site. Although resources that have existed for less than 1 year are usually considered young.