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9 reasons for a website's low search engine ranking
Search engine optimization is a labor-intensive process that takes into account various factors, such as content, design, text and technical components. Any, even the smallest details can affect the process of website promotion. Let's consider nine of the most critical SEO promotion errors that will negatively affect the site's position:

Search Engine Filters and Restrictions

Check Google and Yandex services weekly, or democratic donor email list better yet, more often for sanctions. In Google, go to the section "Search traffic" - "Manual measures". And in Yandex: "Diagnostics" - "Security and violations".

Very often, Internet resources fall under sanctions, and the site owners do not even suspect their existence. Until they are lifted, promoting the resource is useless. Correct all errors and report the changes to the search engine. Then all that remains is to wait for the restrictions to be lifted.

Site materials

Particular attention should be paid to articles. Useful information is exactly what the user visits Internet sites for. Plagiarism, illiterate, boring and monotonous text is of no interest to anyone. Sites with such content will occupy low positions in search results.


Site materials

Headings H1-H3, Description and tags

SEO promotion will depend on how correctly the target queries are selected. These indicators affect the assessment of the relevance of the site.

The two most common mistakes are overspamming keywords in the titles or not having them at all.

It is important to find a balance. Tags are needed not only for search robots, but also for ordinary users. The text should be interesting and informative.

Transition to secure certificates

Since the beginning of 2017, Chrome (since version 56) has classified all HTTP resources as unsafe that could transmit personal data of visitors in any form (passwords, credit card information, e-mail, etc.). Now Google clearly sorts sites in the rating by the criterion of having an SSL certificate.

Therefore, all online stores need to use https protocols for normal operation. But you need to follow a certain order of actions when switching to a secure certificate.

Simple setup of 301 redirect from the old version of http to https after purchasing an SSL certificate is the most common mistake of inexperienced webmasters. Website owners often forget about the Host directive, about the robots.txt file. All positions of the resource instantly fall, because the web site with https has not yet been assigned a new one, and the index of the old site with http has already been deleted.

Robots.txt file

This file is intended for search robots that crawl and index Internet sites. It is located on the site. It is necessary to specify the indexing parameters of your resource for search engine robots.

Often, sites do not have robots.txt, which means they are completely open to such indexing. Another serious mistake is that the site is completely closed from evaluation by search robots. The Allow and Disallow directives are responsible for this. Their powers include allowing or prohibiting certain indexed sections, specific pages and files. To check them, search engines use special tools.

Check if your site has a robots.txt file and if it is filled in correctly. All filters, service and search pages, the basket, checkout, registration, authorization and duplicate pages must be hidden from indexing.

Copying of materials (duplicate pages)

Duplicate materials, or copied content, are pages on a website that are partially (fuzzy duplicates) or completely (clear) corresponding to each other, but have their own address.