Examples of content KPIs are:

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DMI Insider Tip: Who are your top ten people who consistently engage with your content? They are your advocates. Your influencers are the people who are opinion leaders in that space and use social media listening tools to identify who those influencers are.

10. Set KPIs and measure success
In your content marketing, it’s essential to set Key Performance Indicar apex usa whatsapp number tors (KPIs) to measure success. It's the only way that you will know if your content marketing strategy is working and gain insight into what content is driving sales.


Website traffic
New vs returning visitors
Dwell time
Engagement
Downloads or sign-ups (data capture)
Bounce






rate
Conversions
Backlinks
Shares
Track your KPIs with our Tracker Template
To implement a comprehensive strategy you need to measure your success on an ongoing basis. Use this Content Marketing dashboard tool to keep track of your KPIs based on the four categories of awareness, consideration, conversion, and advocacy. Download it now.

" If you want a business to invest in your content marketing, your blog, and your social media, you have to prove ROI. To do that you need to set KPIs and measure success. "
- Mischa McInerney, CMO at the Digital Marketing Institute