Automated email processes bring clear advantages, such as cost and resource savings. It is advisable to rely on professional providers who have experience with delivery and the associated important factors, such as data security and optimal presentation. Professional providers also offer many other advantages, such as:
preview functions
The re-delivery of unreceived emails
Automatic replies in case of absence or standard processes
A uniform appearance through templates
Providers from the EU are GDPR compliant
Transparency as to whether content has been received and viewed by the recipient
Some providers also allow white-listed delivery, which can significantly increase the delivery rate. Some providers also offer an open source solution in addition to the commercial solution. This enables individual development and implementation in your own processes, provided that your authority has the necessary know-how and resources.
Citizens are ready for more digitalization. Are you too?
In many areas, email has already replaced postal bahamas phone number data communication. However, when it comes to formal and official documents, such as application approvals, contracts or permits, most authorities and public institutions are still hesitant to take the step towards digitalization. In most cases, this is certainly not the fault of the citizens, who often even want more digital communication. After all, many people already use electronic alternatives, e.g. for train tickets and plane tickets. If the recipient gives their consent for electronic message transmission and the respective mailbox provider offers encrypted communication, in principle nothing stands in the way of sending official documents by email.
This can then be used both for general citizen information (newsletters) and for 1:1 communication. With the help of service and transaction emails, the processes can then be automated to a large extent.
Here are some of the ways in which the use of email communication makes sense in government agencies and the public sector:
newsletter with current information and services
Event-related document dispatch
confirmation emails
reminder and pickup notifications
Automated, multi-stage campaigns – e.g. for events