The early adopters I interviewed also see this opportunity. For Priska Amstutz, the possibility of "explaining or justifying everyday professional life is not a priority". However, she finds that formats that "provide insights into the day-to-day editorial work are certainly of interest". Boas Ruh also believes it is important to talk about editorial work because transparency promotes trust. For Arthur Honegger, the potential for meta-communication is enormous. He places this effort in the context australia rcs data of an impending crisis of trust: "We are seeing a loss of trust in journalism in some cases because certain distorted images are being spread that portray media makers as manipulative forces pursuing a secret agenda." The best way to counter such conspiracy fantasies is with transparency: "Those who see that we work professionally and do our best are more likely to forgive mistakes."
In conflict with organizational communication?
Finally, the question remains whether the chatter on Clubhouse, which could quickly take on a life of its own, could conflict with the expectations of the communications departments of media companies. The journalists do not see this danger. "We answer the audience's questions as creators and not as representatives of the SRF company," answers Arthur Honegger. The communications officers have been informed and there is no need for a vote. Boas Ruh also stresses that the initiators of the "audio tour" do not act as media spokespeople, but as journalists "who report honestly about their working methods." Of course, the communications department would be kept up to date.