Publish content regularly

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Rule #2: Write quality content
The Internet has never had so much content. To identify the most relevant, search engines favor quality. The term "quality", in SEO, refers to content…

relevant (which respond to Internet users’ requests),
with high added value (which provide concrete and useful information),
sufficiently consistent (at least 300 words),
easy to read (short sentences, airy paragraphs, no jargon),
written in correct French (and without mistakes!).
Note that search engines rarely give priority to promotional content. They prefer those that provide objective information! But sometimes the relevant response to an Internet user's search must take the form of content that promotes a product or service. It all depends on the wording of the query and the stage of the purchasing journey that you are targeting.

Rule #3:
Because search engines appreciate fresh content, it is important to publish new content regularly.

For this, nothing is better than a professional blog: it is the switzerland telegram number database ideal foundation for building an effective SEO strategy since you can feed it with content as often as necessary. While the static pages of your website are not likely to change every week.

It's simple: the more a company publishes, the more pages it positions in the search engine results, the more traffic it generates, and the more it builds audience loyalty.

At the same time, it is recommended to update the contents of the static pages of your website from time to time, if only to add services or update information about the company. For example, when redesigning your website!

Rule #4: Optimize your web content by working on relevant keywords
Keywords are the pillars of SEO optimization. Search engine robots use them to identify the content of a web page and to decide whether to "match" it with Internet users' requests.