Rules for an attention-grabbing headline

[subornaakter20]

Bright title

To sell online, you simply need a headline that will grab people's attention, entice them to dive into your content and explore your store's offerings.

There is no need to overload the title with additional tasks, but you can use a subtitle that will enhance the effect. According to the results of a usability study from KISSmetrics, the ideal is six words (3 + 3). This is explained by the fact that if you quickly glance at the search results, you will focus on three words from the beginning or electrical contractors email list from the end. MOZ calls the optimal title of 57-59 characters.


It does not contain unnecessary phrases and clearly expresses the main idea.

Reflects your advantages over competitors, not the business qualities of the brand.

Provides a realistic offer with clear deadlines.

Inspires confidence by acting as a selling trigger.

Contains a reminder about the time limit or quantity of the product.

Includes vivid adjectives and action-oriented verbs.

It has a provocative tone, makes you look at familiar things from a different angle, and see something new in them.

Laconic texts.

Usability expert Steve Krug, with 20 years of experience, advises removing half of the content, and then cutting out another 50% of what's left.

If you feel like your proposal is not convincing, find and delete the following:

Banal, obvious statements.

Clichés and hackneyed expressions.

Bureaucratic jargon and formalities.

Convoluted phrases, fictitious arguments, meaningless phrases.

Generalizations, such as: “Everyone is delighted with our exclusive service.”

Remember the saying of the great philosopher Aristotle: "People enjoy those words that give knowledge." Let your texts contain useful and useful information, and not general phrases and reasoning that inflate the volume. The content for a site with a selling design should be simple and accessible. Ask someone close to you to familiarize yourself with the content of your site. If in 10 seconds a person does not understand what your texts are about, then they definitely need to be worked on.

Bright title

Design with an emotional charge

If you want to make your store's website truly effective, put some emotional message into its design. Create a certain mood in your site visitors, help them feel the atmosphere of your establishment and brand values. Find your own unique style that will help increase conversion.

Thus, research by 3M Corporation has shown that people make 83% of decisions based on visual information. The images we see around us are remembered faster and influence us. We perceive visual information 60 thousand times faster than “textual” information.

Grab people's attention with imagery, evoke responses and reward them with a variety of interesting design ideas.