Structure of the Yandex.Zen platform

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The answer to the question of how to promote a channel in Yandex.Zen cannot be expressed in one sentence. Work in this direction consists of a set of methods, starting from the correct formatting of the text and ending with various paid methods of promotion. In addition, the Yandex.Zen platform itself is not suitable for every business, so it is important to assess how much promotion here will be justified.

You can often come across complaints from those who failed to promote a channel on Zen. The platform is accused of incomprehensible algorithms and strange blocking. However, there are gambling email list quite transparent rules, compliance with which will help you avoid getting banned. In our article, we will tell you how to promote a channel on Yandex.Zen and what mistakes to avoid.


Today, many people are already familiar with the Yandex.Zen service and enjoy using it, reading articles on a variety of topics. The choice of topic is based on user search queries. If you want to know something about the elections to the State Duma or about passing the Unified State Exam, the Zen channel will select the appropriate materials. You can express your opinion about the article through likes, dislikes, comments, and then the service will be able to more accurately search for information for you.

Structure of the Yandex.Zen platform

The reader sees the headlines and announcements of the proposed texts in the Yandex.Zen feed, clicks on one of them and goes to the site or Zen channel where the article is published. Any Yandex user can create their own channel (analogous to a blog).

You can subscribe to the channel you like, and then all new materials will start appearing in the reader’s feed.

There are no restrictions on the number of channels, as well as on the age or level of education of their owner. The channel can be run anonymously.

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If you have opened a channel, you can place your first publication at any time - today or in a year. Some authors write several articles every day, while others delight readers with their work once every six months. The channel owner chooses the topic himself; there is no editorial editing on Yandex.Zen either.

But there are certain requirements for the content posted, which must be read before publication. Articles with high uniqueness and in-depth study of the material, accompanied by expert presentation, are welcome.

Requirements for content on Yandex.Zen:

It is forbidden to plagiarize by copying articles from another author, take photos and videos from the World Wide Web, use obscene language, and post materials of explicit content. It is forbidden to promote hatred based on nationality, advertise alcohol, cigarettes, and gambling.

A common violation is the use of clickbait to attract the reader's attention with a provocatively bright headline and make him click on the link. But without it, it is quite difficult to work on Yandex.Zen. This will be discussed in more detail below, with examples.

The service can block an article for non-compliance with the rules - then no one will see it in their feed. Or it can do the same with the entire channel.

Violations are detected by electronic systems. They also send notifications about this to the user's email and personal account. But the detection algorithm may fail. And if this happened to your article, you can contact the Yandex.Zen support service. The final decision is always made by a person.