Pros and cons of a website design template

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Cool examples of unique website design

A template is a ready-made project design presented in a demo version. You can customize it for yourself, partially edit it and start using it. Website templates are purchased on special portals, simply specifying the basic requirements: CMS type, corporate colors, website theme, etc.

Template solutions have one significant advantage over “hand-made” design: they are free or very cheap. Their second advantage is the convenience and ease of editing and integration healthcare email list with the CMS.

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Limited budget and tight deadlines dictate the choice in favor of a template website design.

Template designs, as opposed to unique ones, have a number of less obvious advantages:

The templates have already been tested many times by other customers, and all errors and shortcomings in them have been identified and corrected. Thus, you will not have to test and “finish” the site yourself, as would be the case with a custom design.

Web studios develop universal templates that can be supplemented with many functional modules and plugins. All this will be useful to you in the future, when you start improving and developing your site.

The structure of a template site is standard, familiar and understandable to users (while an innovative, original design may baffle them).

Templates created by professionals provide high conversion rates: after all, they were developed in such a way that the site would bring in maximum profit.

You can customize and refine a website based on a template, and this will not require extra effort or large labor costs (and in some cases you can even do it without programming skills).

Disadvantages of template website designs compared to unique ones:

The key problem with any template is that it has already been used many times by others, especially if it is a nice and free template. Your site will definitely have twins, including, perhaps, among your direct competitors.

The code of template sites is vulnerable to hackers who can add advertising links that are invisible to the eye.

Resources with standard design and code are harder to promote for high-frequency queries: search engines expect uniqueness not only from text content, but also from HTML code. To get to the top of the search results, you will have to make it unique.

Some companies have such a specific corporate style that it will be difficult to choose a template: after all, you need to ensure that it matches ready-made design solutions and a style guide.

Not every template can be edited. It is simply not profitable for template authors, so they provide access to all the code and modules only to those who purchase the paid version.