Knowing your target group is a basic requirement for every marketer. However, defining the target group based on demographic characteristics is no longer sufficient to carry out targeted inbound and content marketing in times of numerous offers and possibilities.
Because how well do you really know your customers and users, based only on the existing target group data? For example, is the "student" target group interested in the same content on your website as the "DIY" target group? Do the "human resources managers" want to see the same range of products as the "insurance brokers"? Possible, but not necessarily likely.
Nowadays, companies and service providers don't want us to be albania phone number data seen as just one of many buyers. We want individual content, products and solutions tailored to our problems and needs, not mass processing. It is therefore all the more important that companies convince customers by means of a personalized approach .
The conversion rate can increase significantly if only relevant elements of a website are displayed. A personalized approach and the presentation of appropriate content and products is of great importance for successful marketing strategies. And you can achieve this with buyer personas.
Personas imagery
Examples of two buyer personas
The Benefits of Buyer Personas
You get to know your customers and their needs
You know how to best reach your customers
You know how to solve your customers' problems through targeted content and products
Your marketing strategies are effectively tailored to the needs of your customers
You generate qualified leads
Your company, especially marketing and sales, work together more efficiently
By having comprehensive knowledge of your customers, you differentiate yourself from the competition
Your business goals are in focus and you work towards them in a targeted manner
For us as an online marketing agency, personas have become a valuable tool with which we can show our customers efficient ways to successfully establish themselves in the growing market and differentiate themselves from their competitors.