The beginning, Wilsdorf concentrated on the challenges of specific professional groups. With the invention of the jet plane at the end of the 1950s, non-stop intercontinental flights became possible. time zones. Wilsdorf invented the Master GMT for this target group: a watch that can display two or more time zones simultaneously. It quickly became hong kong rcs data the favorite watch of the emerging jet set. Wilsdorf did the same for racing drivers (Daytona), divers (Submariner) and engineers (Milgauss). He created icons in each category that are still relevant today. He may not have been the first to do this, but he was the most consistent.
When choosing a name, Wilsdorf put his ego aside. At that time, companies were almost always named after their creators (for example Patek Philippe, Audemars Piguet and Breguet). He, on the other hand, chose Rolex, a word that is well understood in every language and embodies the brand's claim.
The place where the watch was founded was also a statement: not a remote valley in the Jura or the watchmaking city of Geneva, but London, the capital of the British Empire, the center of the world at the time. This was where the people and the money were - but also the toughest competition imaginable. From the very beginning, Rolex set global standards, whether in distribution, pricing, customer service standards or massive advertising. As a result, GIs went to war in Vietnam with a Rolex on their wrist. They knew that with a Rolex as a means of exchange, you could always get out of the country.