What should a good selling headline be like?

[subornaakter20]

What should a good selling headline be like?

Source: unsplash.com

Of course, there are no completely original headlines, especially since certain forms and tools come to the rescue in their creation. Any person who is just starting to create selling headlines for Instagram* and other platforms uses templates. This is done in order to better understand the needs of the buyer and be on the same wavelength with him. But do not forget about individuality, because readers are faced with a huge number of different headlines and texts every minute mail marketing to doctors and surprising them is no longer so easy.

Read also!

"24 Common Myths of Contextual Advertising"
Read more
Selling headlines for Instagram* or another social network usually contain several key elements that help attract a buyer:

Benefit
The title of the post must promise the reader a certain benefit. After reading only the title, the buyer should understand what the rest of the text will give him.

Example:

How to make money on the Internet without investment?

Benefit: the reader will earn money without leaving home and without investing their savings. And this, accordingly, promises additional advantages: the ability to afford what you want, a good mood, new acquaintances, etc.

Interest
It's good if the title says that the message is addressed to a certain group of people, but what exactly it is about should not be clear. The person becomes interested and continues reading.

Example:

All confectioners have been using this in their work for a long time!

If you work with children, this is no secret to you.

Cases like these change the way people think about private detectives.

Intrigue
Not the most honest way, but it works well. The intrigue is based on the buyer's desires, interest, dependence and other weaknesses. If the 2 options described above assume that the reader understands what possible benefit awaits him or for what audience the text of the publication was written, then in the case of intrigue in the title, the user literally cannot tear himself away from the article and goes to the advertiser's website or opens the letter to read.

However, this method will only make you click on the link, nothing more. It is difficult to call such an article selling, because it is almost impossible to maintain intrigue throughout the entire text. As a rule, the reader's interest decreases from the very first lines of the text, because he begins to understand that he has been deceived. This technique is not bad if we are talking about email newsletters to a subscriber base. In cases where the goal of the title is to increase the percentage of clicks on the link (opening of the letter), intrigue will most likely work.