The senses applied to sensory marketing

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This modality works on two axes at the same time. On the one hand, it is a trigger, it stimulates the senses and leads us to make decisions at the time of purchase and, on the other hand, it recreates emotional links, that is, it enables the empathetic relationship of the client with a product, brand or service. Therefore, it is very important to define what type of strategy you are going to use it for.

The visual
Highly compatible with digital and closely linked to the world of layout, the vast majority of messages enter through the eyes and compete for your gaze, whether in the urban landscape or on your mobile device.

That's why we work with concepts that go beyond the image, such as the australia phone data perception of light, primary tones and the semantics of elements. For example, the chosen colors can be more important than the shape when it comes to persuading.

The auditory
Sound without image immediately leads us to the reaction of searching for a concrete form in our mind, to discover the origin of the sound. It is practically automatic to hear something and want to know what it is about. Of course, when great marketing creatives come together, they manage to create those campaigns that play with that in a masterful way.

Here is a pearl of advertising from the last century (when the Internet did not yet exist) that made history and is still relevant.