Most often this happens due to

[subornaakter20]

reducing the number of external links;

lack of new content;

modernization of search engine algorithms;

activity of competitor sites;

obsolescence of published information;

accumulation of code errors;

server failures.

Myth #6. “In Russia, it’s enough to optimize a resource for Yandex.”

This misconception is explained by the fact medical insurance leads email list that in our country, Yandex is much more popular than Bing and Google. Domestic specialists are developing special methods of search engine optimization of a site for Yandex, in which the requirements of other search engines are not taken into account.

However, only an SEO campaign can be considered complete if it increases traffic through interaction with all possible search engines.

Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:

Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

Today we will share with you 6 of the most valuable documents that we have developed for our clients.

Download for free and implement today:


Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153442

Who is suitable for search engine optimization of websites
Even the best specialists sometimes reject applications for promotion, because in some cases website promotion is considered almost impossible. Based on many years of experience, SEO companies have drawn conclusions about when search engine optimization is necessary and when it is useless.

There are several reasons why professionals refuse to take on resource promotion.

By structure:

It is almost impossible to get a one-page website or a business card website to the top.

Such resources have recently become very popular, since several pages can be laid out for a very modest cost and in a short time. Entrepreneurs regard this “small form” as an excellent opportunity to tell a wide audience about their business.

One Page Website

However, problems arise at the next step: SEO specialists do not undertake the promotion of one-page sites, and there is a completely logical explanation for this: the structure of such a site does not allow for any significant amount of content to be placed on it, and as a result, search engines do not take it seriously.

Difficulties also arise when trying to promote a picture site or Flash site to the top positions.

For users, such resources are attractive due to the variety of visual and sound effects, as well as maximum interactivity. But, as has already been said, search engines do not have mechanisms that would allow determining the relevance of a site to a particular request based on visual content.

For the most part, search engines analyze texts: their volume, headings, level of keywords, etc. If most of the page is graphic information, there is a high probability that no search robot will find any match to user queries on it. The result is poor indexing and the inability to reach the top positions in the search results.

Read also!

"Information queries: how to select and how to distinguish from other queries"
Read more
By topic specifics:

Self-respecting specialists never undertake the promotion of a website with content, the distribution of which is illegal.

Among the prohibited topics are pornography, prostitution, gambling, drugs, smoking mixtures, etc. Naturally, traditional SEO optimization methods are useless here: as soon as the search engine detects such content, it will immediately block it.

Most prohibited resources get into the search results thanks to "black" optimization. Doorways, multiple redirects and content substitution (when users see one thing on the page, and search robots see another) are used for their promotion.