Adjust relevance to the situation

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Users are often upset when they are offered irrelevant links. After all, they are only interested in related information. What you offer to read should be interesting to the visitor. This is how targeted communication is built.

People use the Internet to learn something quickly, so those sites that allow them to get acquainted with the necessary material quickly are useful for them.

Of course, none of us can get into a person's head and find out what they want. But we can analyze what publications they have already viewed and make an assumption about their goals. Based on this data, you can easily select a relevant link that is likely to attract the visitor's attention.

You also need to be careful with the quantity. A nurses email list large number of recommendations can negatively affect a person's actions, creating the feeling that they are being forced to go somewhere. It is better to get by with a small number of links, allowing the user to independently select the material that interests them.




If you think that you have attached relevant links very successfully, you should not be sure that everyone will access them. The fact is that the concept of relevance is elastic and each user evaluates it in their own way. In addition, the situation in which a person is, or his mood, can play a big role.

But that doesn't mean you should recommend everything just to get more views. This will show that you don't care about the reader's preferences.

Let's say if a person is reading about healthy eating rules, the chances that he will be interested in an article about the latest political events are very small. Sure, a couple of people will click on the link, but this tiny percentage will not contribute to increasing the depth of viewing the site.

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The user's intention when they come to your site is to simply find an answer to a question that interests them and close the tab. But if you manage to capture their attention, they may not do that and stay longer.

You can understand how to do this by processing the keys that a person used to build their query. Based on them, you can select successful recommendations.

It is important that as the time spent on the resource increases, relevant links should become more narrowly focused. A selection of articles of various focus on the main page allows you to understand what topics are still interesting to the reader. In this way, you can entice him to study new material faster than he thinks about it.