The Masters has been postponed. The British Open is canceled. And your golf course is probably closed, too. While our world has been disrupted by the coronavirus pandemic, golf professionals still have opportunities to fill the void for golf enthusiasts. They’re looking for something to watch or learn, and they’re eager to dust off their gear. Creating online golf videos solves both of these problems and can bring joy to your golfers.
Prepare your strategy
Determine your target audience
While your golf club members will likely come from a variety of age groups and demographics, for this project you’ll want to dig deeper and define a specific profile to target. This doesn’t mean excluding those who don’t meet taiwan cp number your criteria, but tailoring your message to the people most likely to buy from you to maximize visibility. Step One: List the members who are already taking golf lessons at your club. These are the people who are already sold. Now use the characteristics that define this group to find others who are similar. Once you’re able to identify and understand your target audience, you’re ready to maximize your engagement.
Selecting your topics
Rome wasn’t built in a day, and neither was golf. There’s a lot to learn—so where do you start? As a golf instructor, you’re qualified to teach lessons on just about every aspect of the game. The important thing for you is to know what to teach first. Where can you have the biggest impact? What lesson can best represent what you’ll be offering in the future? What video will make people want to do more? Choosing a pilot topic is about delivering the right lesson at the right time to the right people. You’ve seen your students in action on driving ranges and teeing grounds. What will most captivate them? What are the gaps they’d like to fill? That’s where you start.
Structure your programs
Don’t be intimidated by the task of integrating your golf lessons online. Structuring your videos into modules only requires a deep knowledge of golf and a little common sense. Think about the experience a customer will have while browsing your videos. What’s the best structure? You can divide your lessons into modules: driving, irons, short game, bunker play, and putting. Then, you can add levels such as Beginner, Intermediate, and Advanced, or even divide them by handicap index. Imagine the ultimate experience of browsing your golf videos.
Building your online platform
Tools to create your classes
If you’re taking advantage of the COVID-19 pandemic to develop your online golf lessons while your course is closed, it means you’ll likely have plenty of time to plan and develop your tutorials. But it also means funds may be tight due to a lack of or reduced revenue. With a little creativity and the right tools, you can create a series of educational websites that will give you online exposure. Apps like Zoom, Vimeo, Youtube, and Ezvid can turn your concept into a reality for your target audience. With the right tools, your golf expertise can be showcased for everyone to enjoy.
Create a video library
When you decide to turn your personalized golf lessons into a video series, you’ll be creating a lot of content. And you’ll need to house that content in a convenient space. The unique thing about video content is that it can be accessed multiple times. This is crucial for golf lessons, for example, to better analyze a swing. Your video library should be built with the experience your customers are going to have in mind. Group similar content together so it’s easy to find. Go back to the “Structuring Your Programs” section and let your modules guide you in building the sections of your library as well.
Edit your lessons
You probably won't become a video editing expert overnight, of course. But with plenty of free resources and easy-to-use programs available online, you can hone your skills and become a proficient video editor in no time. Check out Final Cut Pro if you're on a budget, or check out the free lite version of DaVinci Resolve. If you can set up multiple cameras at different angles, your video will be more enjoyable to watch. That way, you can show the best angle for each piece of advice you give. Also, remember that audio is very important in a video, so make sure you can be heard clearly.