How data on site behavioral factors is collected

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Not a single user action goes unnoticed; every step of interaction with web resources is recorded using special applications.

Statistics services. Website owners who care about traffic indicators receive information about user behavior from Yandex.Metrica and Google Analytics. These are free search engine services that help them analyze behavioral factors and other visitor characteristics to rank pages.

Web browsers. Information about the preferences of website users is sent to search engines via their browsers. Google has Chrome, Yandex has Yandex Browser, and Bing has Internet Explorer. Other browsers have built-in search engines of the same systems.

Browser extensions. Website traffic professors edu email addresses statistics data is sent to the processing center via toolbars.

Other services and applications. Every day people use a lot of different applications, not suspecting that they all inform developers about their behavior. Google+, YouTube, Blogger and similar services constantly replenish the data bank about the lives of subscribers. Applications with geolocation allow you to know everything about the movements of users.

Let's look at examples of how behavioral factors are tracked in Yandex:

Action Data for Yandex
I opened Yandex, entered a query into the search bar, and saw the list of results Knows what the user is interested in, what device he used to enter the request, what address he is currently located at
I looked through the search results, chose an online store and went to its website Received data on the visitor's behavior when studying the search results list (how many pages he opened, whether he found an answer to the question), saved the person's data in the database, made changes to the snippet CTR for all participants
I looked at the range of products, settled on one item, and placed an order for pickup. Using Yandex.Metrica, I received data on cursor movement and clicks, product categories studied, number of items viewed, time spent on the site, method of placing an order (by filling out a form or ordering a call), and learned the full name and phone number of the visitor
Found contact information for the pick-up point and determined its location using Yandex.Maps Based on these actions, I understood that the buyer would go to the found address to receive the goods.
I paid for the purchase in the store and left. Received information about the fact of the transaction and the time of its completion if Yandex.Market was used to place the order
In other words, all user actions, from entering a request to paying for goods in an offline store, are visible to Yandex.