What is web analytics

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Since ancient times, man has been engaged in analytics (remember, for example, the teachings of Aristotle), covering all spheres of life. In a broad sense, this is the collection of information, its study, assimilation, establishing a relationship with certain phenomena, conclusions. As for web analytics, it includes complex activities for collecting, measuring and analyzing data in order to optimize and improve the work of the site. There are different tools and methods of web analytics. Let's figure out what they are for and how to use them effectively.

What do you do when you get sick? That's right, you go to the doctor. He examines you and gives you treatment recommendations. If you imagine a website as a patient, then the medical examination would be web analytics.

Web analytics of a website is the viewing physicians email list and study of resource traffic statistics and user information in order to improve the resource, optimize its operation and increase the effectiveness of advertising campaigns.

Companies with web portals often take the easiest route: launch contextual advertising and don't bother too much. As a result, the budget is wasted, and there is no effect. Even the most advanced companies that have installed tools such as Yandex.Metrica or Google Analytics do not use the full potential of the programs, but simply look at how many visits and bounces there were.

What is web analytics

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In fact, there are many more opportunities here. Web analytics methods allow you to determine the target audience of the site, learn behavioral factors and, using the information obtained, competently build a development strategy, improve content and create effective sales offers. In addition, web analysis shows the type, source and other characteristics of traffic, which make it possible to optimize advertising campaigns and their budget, choose the right channels and platforms for product promotion.

There are many subtleties in web analytics, the process is individual for each online project. With its help, it becomes clear whether there is an effect from specific advertising campaigns and commercial announcements, which strategies are best used to attract an audience. What is especially valuable is that you can study each segment of users.

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Alexander Kuleshov
Alexander Kuleshov
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By analyzing the number of visits to the site, it is possible to select strategies that are most effective in working with a specific group of potential clients.

The web analytics system uses its own terminology. Key concepts:

Visitor (user) – someone who has visited the site. Analytics systems count visits in a specific browser, and visits by the same person to the site from different browsers are counted as new each time.

Traffic is the total number of people who visited a resource over a certain period of time (year, month, day).