Lead management methods

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Based on the goals, you can roughly divide all methods of interaction with leads into several groups:

To attract
The first thing you need to do is get the lead's contact, without it further work will be difficult. How to do this?

By setting up a pop up window that realtor email list prompts you to share contacts.

Lead Management Methods for Attracting Pop-Ups

It is advisable to give some kind of bonus for subscribing (discount, lead magnet). It is important to come up with an offer that will not allow the client to close the pop-up and leave the site - he must leave contact.

Using a lead form on the website.

Honesty will be your big plus in lead management: warn users about your intentions right away. Take the experience of the publishing house MIF, which tells in detail about the frequency of the mailing and its content (with examples of letters), and as a reward for subscribing offers free books, and good ones at that.

Via chat.

An automatic message in a chat is not as annoying as a pop-up window. Those who don't want it can simply not open or read the messages.

You can make settings so that the chat is shown only in connection with certain user actions: entering the catalog, adding a product to the cart, viewing the page for more than 15, 20, 30 seconds.

Using a calculator.

Lead Management Methods for Attraction_Calculator

Calculators can be varied: credit, tariff, related to the specifics of the business. They work great as a lead magnet. For example, developers often use a mortgage calculator to collect leads: they offer to send a calculation by email.

Car dealers act in a similar way, placing a lead form with a car loan calculator on their websites. If you follow their example, you will be able to collect leads and information about potential buyers interested in loans. Using the data obtained, it is easier to build the right dialogue with clients.

At webinars.

You can regularly organize webinars, choosing issues that are relevant to clients. For example, a construction company can gather listeners who are concerned about the legal aspects of using maternity capital or the nuances associated with receiving a tax deduction when buying real estate.

With the help of guides and checklists.

By offering a valuable product guide or a list of useful tips to potential customers, you can determine their professional level, social status, needs, etc.