Search Generative Experience: The role of generative AI in user experience
Search Generative Experience (SGE) is the implementation of generative AI in search engines, such as Google's (Google Labs) experiments to provide answers using AI.
Thanks to this technological advancement, SEO processes are automated, allowing each user to find content specifically adapted to their query .
Thanks to SGE, SEO processes are automated.
Redefining SEO optimization
SGE technology has refined modern SEO by using intelligent systems that automate technical optimization to improve website structure and maximize loading speed . It also allows errors to be detected and corrected proactively before they affect site performance.
In the context of local SEO, SGE’s “Places” module – a feature that romania whatsapp number database displays detailed information about physical establishments (restaurants, tourist destinations, etc.) – has seen significant growth. This module now appears in 45% of searches related to locations and establishments, a notable increase from the 30% recorded in January 2024 (Search Engine Land, 2024), reflecting Google’s effort to improve the local search experience.
In terms of content, the SGE generates perfectly optimized material and keeps it up to date with market trends. The system analyzes the specific contexts of each search to tailor the content precisely, ensuring that each piece of information is relevant and timely for the user.
Google is increasingly showing artificial intelligence-generated (AI-generated) results (AER) in searches. In fact, almost all queries already include AI-generated results, although it is most evident in three sectors such as education, e-commerce and B2B technology, where less than 2% of searches do not trigger AI-generated results (Search Engine Journal, 2024), indicating that Google is managing to offer valuable and useful information for users.
SGE generates optimized and updated content.
Personalized experiences
The user experience is transformed through real-time personalization, allowing for more intuitive navigation. The system provides immediate answers to queries, and the entire search experience flows naturally, creating a more effective interaction between user and platform.
Is SGE the same as GEO?