The public broadcaster ARD in Germany and the linguist Elisabeth Wehling have been under fire for weeks because of a so-called framing paper that is supposed to help the media company find the "right" words for its own concerns. Firstly, the way in which criticism is being expressed is shocking, and in particular the way in which some of the voices from the industry and communication research are more concerned with stirring up sentiment than with context and factual debate. Secondly, it is shocking how much a media company, whose core business is the "public", apparently shies away from public discourse. A search for clues.
The debate is also interesting for a Swiss audience qatar rcs data because, for example, the "No Billag" vote about a year ago was characterized by the fact that both supporters and opponents were very careful with their choice of words. In this way, they made their concerns about the public service mandate clearer to voters. Actually, it's a model. So why the excitement in Germany?
The author and her topic
The linguist Elisabeth Wehling has been working on the framing effects of language for many years. This means that depending on how and with which words a message is formulated, the way we react to one and the same core message also changes. Wehling is familiar with these effects. She worked with her doctoral supervisor on "The new language of social democracy" and her book "Political Framing" made her a guest on various talk shows.