Collecting data is important, but so is making sure you use it – and organize it – in the right way. You should be able to access the data you need, when you need it. First, the technology you use to collect and numbers in korea analyze data has to be the right fit. Use a data prospecting tool with a reputation for reliable, accurate data so you can trust that your decisions are based on the right information. It’s also important to keep your data organized and stored in a single, easy-to-use place so your teams can collaborate and benefit from data insights.
Red flags: If you have multiple variations of reports and sales data scattered across several systems and applications, it will be difficult to get a clear picture of your important data. Best practices suggest you keep updated information in a single, centralized B2B database.
Segment your audience
Audience segmentation is a tried and true sales tactic where you divide your customer base by industry, behaviors, or common actions or interests. The narrower the segments, the more you can learn. And the more you learn about your audiences, the more effective your marketing and sales campaigns can be for each segment. By analyzing customer segments, you can discover your most profitable customers and strategize how to continue to build better relationships with your buyers.
Red flags: If it’s difficult to draw useful conclusions based on your audience data, your segments might be too broad (or non-existent!). Narrow your focus to draw useful insights you can share with your team.
Don’t forget about context
Context is the background information that influences your interpretation of a situation or data point. For example, if you see a frog in a pond while out for a walk, your understanding of – and feelings about – the situation is very different than if the frog is in your bath just when you were hoping to have a relaxing soak. Context is key in that case, right?