Isn't it fascinating how a valued advertising client can stir up an entire industry with a single statement ? Stay cool. There are many examples of how customers discover TV advertising for themselves and use it to write success stories that are reported on far too little. Do you know Facebook's "Sorry" campaign, which Facebook broadcasts on TV in many countries precisely because it reaches a lot of people? I'm always happy when I see it. Even start-ups today know that they cannot get by without TV switzerland rcs data advertising, and that it is much more difficult to build up reach without this medium.
Over the years, TV broadcasters, marketers and advertisers have learned to deal with the end of the era. They know the impact of TV and value it. So it is no surprise that new broadcasters come onto the market every year. And this means that fragmentation in Switzerland is the greatest in Europe, if not the world.
“Where else can you reach two-thirds of the population with one booking every day?”
Even performance-driven online sales platforms find TV to be the medium that creates brand worlds and sells at the same time.