Important Questions, And It Allows

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– Brian Piper, Director Of Digital Content Strategy, University Of Rochester Handpicked Related Content: Steps To Create A Helpful Interim Content Marketing Strategyfollow The Formulawe Often Start With A Formula When It Comes To Creating Web Copy, Sales Pages, And Even Emails, But Formulas Can Never Be A Substitute For Knowing Your Audience. An Overreliance On Formula Keeps You From Asking Hard AndYou To Move Forward With Overconfident Assumptions. It Can Also Make You Risk-averse, But Risks Are Always Worth Taking.

Be Willing To Step Outside The Formula To Discover india phone number Something New. – Lindsay Hotmire, Ceo, Lindsay Hotmire Creativerepeat What Works Elsewherestop Copying What Others Do. Stop The Template Approach. Pick One Thing That You Assume To Be True And Flip That Assumption. For Example, A Bank Content Marketing Team Should Break The Rule That Says Its Content Needs To Be Super Serious And Boring Because It’s In A Regulated Industry (And Who Made Up This Rule? It Sucks!). It’s Not True.



Take One Big Assumption In Your Industry And Flip It On Its Head. And Shake It For Change, Too. Hell, It’s A Bank – So You Know – Ka-ching! – Kathy Klotz-guest, Founder, Keeping It Humanhandpicked Related Content: Are You In A Boring, All-the-same Industry? Your Content Doesn’t Have To Bedo What Has Workedthe Rule Of Doing What’s Worked In The Past. If Another Brand Found Great Success With A Particular Tactic, You’re Not Likely To Achieve The Same Success. The Potential May Have Faded.