For example, find out how those people found you and in which phase of the customer journey they first thought of your product or service. What decisions did they make before they ended up at your company. This way you can enter into interesting partnerships.
For example, if you have a paint shop and you notice that a large portion of the people who walk into your paint shop have bought a bathroom first, you could potentially enter into a partnership with a bathroom shop. That way, you can reach your potential customers through the channels of that bathroom shop.
First make sure that all data is tracked and that a tool like Google Analytics is set up properly. That is already a good basis.
Test everything. Don’t assume you know something. You have to question everything. For example, many B2B companies think that LinkedIn is their most important channel for generating leads. Don’t automatically assume that, but check whether that is really the case. Invest the same media budget in Facebook & LinkedIn, target the new zealand number for whatsapp same audience and see which channel generates the most leads and sales.
Stop reporting and start experimenting a lot more! Very often I see marketers making weekly or monthly reports of historical data. It is much more interesting to do experiments that give you data that you can really get insights from.
Also know which KPI you want to influence! Is it the installations of an application, is it the people who visit a physical store, is it the number of requests for a quote? It must therefore be very clear what the metric should be and what result you want to pursue.
Make sure you have the right tools that make your life easier and save you time. It is sometimes said that growth hackers are lazy marketers because we want to do as little manually as possible. By automating repetitive tasks, you save time!
This handy Plan Build Grow template gives you a framework to get started yourself.
Fast growth with smart goals
By doing experiment based marketing or growth hacking, you can achieve rapid growth as a large or small company. Make sure you work with smart goals , and that you determine which goals you have and what the estimated impact on your turnover can be. Also make sure that you keep track of your results and share them within your company.
Only purchase paid tools if you want to scale an experiment, this way you work cost-efficiently. Need inspiration for experiments? Sit around the table with customer service or your sales department. Or look at your top customers and how they found your company. You can often get a lot out.