So SafetyCulture built a library of nearly 100,000 checklists and let users fill them out online and print them as PDFs for free. But after poking around on the site, users discovered that they could simply sign up for the app to save the data in one place and send it to others in their organization.
Product images of SafetyCulture
Consider leveraging your own product as a marketing channel. It’s been proven that product-driven acquisition referrals, viral loops drives 16% of new signups for standout PLG products, but only 1% for traditional sales-led companies.
PLG and Sales-Led Acquisition Sources
There are two types of product virality: 1 external virality sri lanka mobile database through product exposure and use by multiple people, and 2 internal virality through collaboration.
Calendly actually makes a great case study for both types. To use Calendly effectively, users must schedule meetings with other people to expose new people to Calendly’s product, who may decide to sign up for their own Calendly account. The social nature of Calendly means that viral loops are built into its design.