There’s no way to know unless they’ve liked the Rogaine Facebook page or shared a Rogaine article. Then you can target them based on that behavior.
Meanwhile, on Google Ads, you only need to target people who search for “hair loss.”
Therefore, LPA recognition on social networks like Facebook and Instagram often requires more generic copy than the copy you write for search ads. This means you need to be more wordy, injecting context for people who are lower on the LPA.
Why your problem is worth solving.
Why this issue is worth addressing now.
Why your solution to the problem is better than the austria mobile database alternative.
What next steps should readers take to make the conversion.
Key Point: Before writing an ad, always ask, What might my audience already know? Write the copy accordingly.
With an understanding of LPA, you can learn copywriting.
Ideation process
Here are the steps I take to write my ad copy:
Identify the product’s benefits and your audience’s concerns.
Write sales copy.
The rewrite is striking.
Be brief and to the point.
1. Brainstorming value props and common problems
Value props and attention are the lifeblood of copywriting.