How Apteco can support you here

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Apteco now has the ability to react to data sitting outside the usual FastStats system. Transactional information is being processed from other internal systems such as an e-commerce email list providers in france platform or data which is sat externally such as weather reports or credit referencing checks that can be screened and the results used to inform communication decision making.

Apteco has integrated with Apache Kafka, an industry-recognised event streaming platform that can connect to data streams in real-time, process "events" taking place and send those events in real-time to the system which can take action. In Apteco's case, we can monitor specific events to update real-time analytics, or to communicate to customers through Apteco PeopleStage.



So, event streaming platforms can enable you to be reactive, proactive, and inventive when integrated with your campaigning or CRM platform. If you can listen for your customer's interactions, you can really get inventive in your response. No longer do these responses need to be scheduled, they can be topical, fun and play to the mood of the event.