Improved efficiency
Greater optimisation
Better personalisation
Trigger-based marketing
The option for multi-channel or omni-channel marketing
Consistency across all channels
On top of this, marketing campaign planning tools can also be used to segment your customers, mine their data for targeting purposes, or even build an audience and develop a new strategy.

No matter which stage of the process you’re looking for help with, tools can alleviate pressure and ensure that you’re making data-led decisions.
As a marketer, it’s your job to be where your customers are. Today, they are everywhere.