So instead of clicking “return,” you spend 5 minutes reading the page for physical therapy programs. Because you got what you wanted, you don’t revisit the search results.
This back and forth is called “Pogo-sticking.” It’s something RankBrain pays a lot of attention to.
If Google notices that people are quickly leaving the morocco mobile database page to click on other search results, this sends a strong message to Google: “This page sucks!”
Pogo stick effect 3
If Google notices that a lot of people are stuck on a particular result, they will push that page up to make it easier to find.
Pogo stick effect 4
I’ll have more to say about optimizing for UX signals in Chapters 4 and 5. But for now, it’s time for me to show you how RankBrain changes the way keyword research works.
As you can see, Google can now understand the intent behind keywords.
So, does this mean that traditional keyword research is dead?
No!
Nonetheless, you may want to tweak your keyword research process to make it more RankBrain-friendly.
Here’s how:
Ignore long-tail keywords they are outdated
Long tail keywords are dead.
In the past, it made sense to create hundreds of different pages… each optimized around a different keyword.