Where possible, create a blog content to go alongside this to increase the reach of that link rather than mentioning the brand.
5. Product PR
But the truth is, the lines start to blur and your product or more specifically, the deal or story surrounding your product can help you earn links.
Due to the nature of the strategy, product links often bring in significant revenue. Ultimately, if someone is talking about your product in an article and those links are being clicked, it makes sense that some of those users will go on to buy.
Just don’t forget the need to find a story.
The product itself is rarely the story, but the big savings on your recent sale can be the story. How your product helps solve a common problem your audience has.
Go beyond yourself to market your products. Spend some time thinking costa rica mobile database about what would make a journalist write about your products and, more specifically, why someone would want to read about them.
Put yourself in your readers’ shoes and find interesting ways to tie your product into the challenges they face.
Find and contact relevant journalists
The list of digital PR strategies you can use is long and not limited to the ones mentioned above.
Whichever you choose, finding the right journalists and publications is crucial. Otherwise, your message will fail, no matter how interesting it is.
Semrush recently acquired Prowly, a PR tool for finding and pitching relevant journalists. It includes a media database with over a million contacts, making it easy to find the right people to contact.