The NBTC has launched the brand 'Holland' in the market. The question from the NBTC to Blauw Research was whether they could find super promoters of 'Holland' on social media, so that they could use these super promoters to make the brand even stronger.
It turned out to be difficult to find these super promoters of the brand 'Holland'. Enthusiasm about a country you are visiting is often short-lived. By doing an extensive analysis on more than 100 search terms and looking closely at the context, the insights really came to the fore. The conclusion was that people are most enthusiastic before they plan a holiday, these people also post the most content on social media. Blauw did not succeed in finding a group of super promoters, but they did find out how to spot promoters and when to reach them on social media. This allows the NBTC to perform targeted analyses on social media and get in touch with future visitors. In this way, the NBTC uses social australia telegram data media to strengthen the brand 'Holland'. This case shows that finding useful insights is a real quest. But when the NBTC succeeds in strengthening the brand with this, the quest is certainly worth it.
Like Ray Poynter, Joost Poolman Simons of Ipsos states that anyone can monitor and scrape. The researcher makes the difference! There is a lot of data, but how can you gain insights from it? By knowing where to look and by making connections, you gain new insights. Your job starts to look more like that of an agent . The researcher becomes a James Bond!
Poolman Simons also fancied himself a 007. “When you can compare yourself to James Bond, you should do it,” says Joost. Joost started analyzing the life of Ray Poynter like a secret agent. “You can automate a lot, but there is no dashboard that could have made the connections about Ray Poynter. If you want to make a difference, set up a dashboard and invest a lot of time and effort in research. Smart thinking makes you a real James!” says Joost.