Definition of SEO and its importance in digital marketing

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One of the main objectives of companies that invest in digital marketing is to reach the top positions in search engines, to become known and attract new customers. However, making your website stand out from the millions that already exist on the Internet may seem too complicated… But nothing is impossible and SEO came along to prove it , years ago.

SEO is at the base of any successful digital marketing campaign . This is because it improves online visibility , both for websites and social media profiles. Not only is it one of the first digital marketing strategies to emerge: it is also one of those that has changed the most to adapt to new trends and user needs .

Keep reading to learn more about what SEO is, how it works, and what benefits it can bring to your projects!

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SEO orOptimization is a set of greece mobile database echniques and tools used to optimize various types of pages and websites . This helps search engines, such as Google, to read them more easily and quickly , identifying which queries they answer and what value they provide to users.

SEO thus boosts your visibility in search engines, making it more likely that you will appear among search results for certain keywords and associated terms.

However, since it is a marketing strategy , SEO does not only seek to position in search engines, but also to generate conversions . Therefore, optimizations are not only oriented towards search engines. Optimizing pages for users is, in fact, one of the fundamental pillars of modern SEO.

In this way, SEO can be used to consolidate a brand's digital presence , improving its relevance, authority and exposure within its field. As this is done organically (i.e. without paying), SEO offers an ideal relationship between cost and benefits .

Infographic containing the definition of SEO and explaining its importance in digital marketing
Definition of SEO and its importance in digital marketing
History and evolution of SEO
As we mentioned, SEO is not only one of the first digital marketing strategies to be implemented, but also one of those that has changed the most , especially in recent years.