Here we can highlight multi-thematic

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Telegram channels have become a powerful content marketing tool today, allowing you to interact with your audience not only through text materials (however, this is what the audience of this platform is used to), but also through videos, images, infographics, and even audio podcasts. Despite the Telegram audience’s readiness to perceive text material, strive to use short, clear, and capacious texts with high value for the audience on the platform. Attracting subscribers and readers to your channel is possible both by using publications in other channels with your target audience (cross-promotions, advertising placements, influencer marketing), and by using paid advertising tools, as well as optimizing publications for the search queries of the target audience (Telegram posts are perfectly indexed by search engines).

Content on various content platforms. ones (for example, uae mobile database such as vc.ru and habr.ru), suitable for posting business content and trend analysis, as well as for technology companies and IT projects. For successful promotion on these platforms, publish expert articles and analytical reviews, share successful cases to build trust, interact with the audience through comments. Materials published on platforms are perfectly indexed by search engines, and also allow you to interact with the sites' own audience. The downside of working on such platforms is the high probability of your publication being marked as commercial, which is fraught with closure from indexing and a decrease in the number of impressions of the article announcement for the platform's own audience (the administration of the services recommends posting commercial materials only within the framework of paid tariffs).

The second type of content platforms are thematic, specialized sites. Here, it is often possible to place not only articles, reviews, and cases, but also answers to popular questions from the target audience, and participate in discussions under materials published by other authors or brands. Different thematic content platforms can be used for different business niches: for IT and technology - the previously mentioned habr.ru, for business, marketers, and startups: vc.ru, roem.ru, adme.media; for automotive topics drive2.ru, drom.ru; for travel: travel.ru, tourister.ru.