Advertising block placement locations

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The opinion of colleagues from Yandex about the weak benefit of side blocks in this case is clearly ignored.

Advertising landing can be done on any page, main or internal. Everything depends on the structural construction (layout) of the site. As experts say, the main thing in placement is accuracy, economy and easy perception. This is how we guarantee high interest in our content.

Sometimes a successful place from the advertiser's point Cyprus cell phone number list of view fails. Perhaps it is not so successful if you look at it from the user's point of view. For example, banners complicate access to the desired material or interfere with its perception. And it is even worse if non-advertising information has to be dug out of the advertising pile. You can look for it elsewhere, competitors are not asleep.

A great opportunity to experiment
The fact is that even seasoned marketing experts do not give a clear answer about the best and worst areas for advertising. Each site is unique, as it is the result of the designer's creative thought. The behavior of visitors is also individual and depends on many external and internal factors. It is clear that we have a typical field for experiments. There is no need to be afraid of them, but the risk should have reasonable limits.

However, in this matter, comparative analysis, hypothesis testing , and an individual approach allow you to reduce losses to almost zero. Network monsters offer a number of ready-made software tools: a statistics analyzer, a strategic journal, metric reports, a settings database, and many others. Of course, one hundred percent advertising efficiency is possible only in a fairy tale. But the desire to make it a reality is completely justified if it allows you to earn more.